CASE STUDIES

Layher North America

SEO & SEM Strategies

1st-PAGE 

SEO RANKINGS FOR RELEVANT INDUSTRY KEYWORDS

#1 LAYHER WEBSITE

OF THE 39 GLOBAL CORPORATE WEBSITES
Organic Search

320% INCREASE

IN TRAFFIC FROM ORGANIC SEARCH

58.4%

OF ALL SITE TRAFFIC FROM ORGANIC SEARCH
User Engagement

38.3% INCREASE

IN NUMBER OF VISITORS TO THE WEBSITE

35.7% INCREASE

IN TOTAL NUMBER OF SESSIONS

V2G Mobile-Responsive Site

417 LEAD CONVERSIONS

SINCE LAUNCH OF THE NEW WEBSITE

Layher is a world-leading scaffolding manufacturer and scaffolding supplier for the petrochemical, energy, manufacturing, and construction industries.  The previous Layher website was focused on scaffolding products and services available in the United States, and did not incorporate their operations in Canada. As a long-standing client of V2G, Layher awarded us a rebranding campaign for Layher North America which would now include USA and Canada.

World Millwork Alliance

SEO & SEM Strategies

1ST-PAGE 

SEO RANKINGS FOR RELEVANT INDUSTRY KEYWORDS

1ST IN GOOGLE, BING, & ASK

FOR THE SEARCH TERM “MILLWORK DISTRIBUTOR ASSOCIATION.”
Increased Membership WMA Case Study

UPWARD TRAJECTORY

IN MEMBERSHIP IN 5 MONTHS SINCE LAUNCH

105 LEADS

OF NEW MEMBERSHIP INTEREST IN 5 MONTHS SINCE LAUNCH
User Engagement

173% INCREASE

IN NUMBER OF NEW VISITORS TO THE WEBSITE

47% INCREASE

IN NUMBER OF RETURNING VISITORS TO THE WEBSITE
V2G Mobile-Responsive Site

200% INCREASE

IN TIME SPENT ON WEBSITE

When WMA, a 52-year-old alliance of millwork distributors, manufacturers, service providers, and affiliates, approached V2G Interactive, they were known as the Association of Millwork Distributors (AMD) and they gave us three main jobs: rebranding and remarketing their organization, redesigning their website, and rethinking their internal association management software.