For the Medical Oncology Group, we created an advertisement for a special issue in South Mississippi Living Magazine called Meet the Doctors. It serves as an introduction of healthcare providers in the community. With this ad, we wanted to introduce the gulf coast of Mississippi to the new, re-branded Medical Oncology Group. We felt that it was important to include in the copy that the Medical Oncology Group is the longest running practice in the gulf coast and includes specialists in not only oncology, but hematology as well.